“We are absolutely thrilled by the quality of the entries,“ says Andrej Kupetz, General Manager of the German Design Council, for whom innovation is a decisive factor to be promoted in global competition. He is certain that the companies will benefit, because the award is a valuable communication instrument. It is meant to demonstrate the great effort that companies make to develop improvements for the user and make their innovative strength known within the industry, in the professional world and the media.
Prizes are awarded for innovations that provide lasting results. The German Innovation Award not just honours new products, but also those that have been proven to generate added value for the user. Even if it’s about the details of an overall solution, the focus must be on the user and thus on the individual. “This is particularly successful if the future user is involved in product and design development,” explains Kupetz. “A lot of companies have recognized this and rely on special methods that involve the user in the development process in order to create an optimal product which asserts itself on the market exactly for that reason and stands out from competition.”
The German Innovation Award is given in two competition categories: category 1: Excellence in Business to Consumer and 2: Excellence in Business to Business. Moreover a winner in the additional category “Design Thinking“ was determined. The jury awarded Gold, Winner and Special Mention in a total of 40 categories. The products range from bionic gloves, cleaning technologies, fibers for 3D printing, e-car charging stations and coffee lemonade all the way through to IoT platforms.